Built by gym owners, for gym owners.
At Gym Profit Solutions (GPS), our mission is to help gym owners win by creating more revenue, time freedom, and impact. We started this journey because we were in the trenches ourselves, running gyms and facing the same challenges that most owners still face today.
When we couldn’t find the solutions we needed, we built them. The tools, systems, and strategies we created transformed our own businesses, and we knew other gym owners could benefit from the same proven approach.
Today, GPS equips boutique gym owners with powerful software and done-for-you marketing designed to drive leads, streamline operations, and maximize profitability. More than that, we’re partners in your growth, working alongside you to build stronger, more successful gyms and communities.
Our Core Values
World Class Character
We act with honesty and integrity in everything we do.
“No Matter What” Mentality
We face challenges with determination and a never-give-up attitude.
Champion All Things
We aim for excellence in all our efforts.
Identify A Problem, Solve A Problem
We don’t just notice problems, we find solutions and solve them.
“You Don’t Have To, You Get To”
We see every opportunity as a privilege.
Meet the GPS Team
Austin Clark
Founder & President
Austin founded Gym Profit Solutions to help gym owners win in business, drawing from his own experience in the fitness industry. He focuses on long-term vision and strategic direction, empowering the leadership team to execute day to day. Outside of GPS, Austin is a proud husband and dad who enjoys spending time with family and getting out on the golf course whenever he can.
Patrick Massoni
Vice President of Operations
Patrick leads operations at GPS, overseeing both the CRM and Marketing sides of the business with a sharp focus on efficiency and execution. He’s known for refining systems, setting standards, and making sure the team delivers a world-class client experience. When he’s not running the GPS machine, Patrick enjoys sports, golf, and spending time with his wife and son.
Dominic Massoni
Business Consultant
Dominic helps new and existing clients get fully set up with GPS software and marketing services, playing a hands-on role in onboarding and ongoing support. He’s passionate about helping gym owners grow their businesses while gaining time back. Outside of work, Dominic enjoys golf, watching football, and spending time with family and friends.
Achim Derose
Technology Success Manager
Achim leads technical support and system optimization at GPS, helping clients troubleshoot issues and keep systems running smoothly. Known for his calm, solutions-first approach, he’s often the go-to when something needs fixing. Outside of work, Achim enjoys traveling, reading, and following Formula 1.
Marcus Simmons
Creative Director
Marcus leads creative strategy and execution at GPS, producing the content that powers client campaigns. He thrives at the intersection of creativity and performance, making sure every asset is intentional, on-brand, and built to perform. Outside of work, Marcus is an adrenaline seeker who loves training, parkour, and pushing creative boundaries.
Briana Waters
Marketing Administrator
Bri supports both GPS clients and the internal team by managing day-to-day marketing execution and internal initiatives. She’s highly organized, operations-driven, and plays a key role in keeping campaigns, systems, and processes running smoothly behind the scenes. Outside of work, Bri enjoys thrifting and antiquing and spending time at home with her husband and dogs.
Annabry Foman
Marketing Account Manager
AB works directly with GPS clients to guide marketing strategy and lead generation, bringing real gym leadership experience into every conversation. She’s known for her energy, straight-talk, and passion for helping facilities make confident, data-driven decisions. Outside of GPS, AB enjoys coaching, bodybuilding, traveling, and experimenting with new high-protein recipes.
Lily Riggs
Marketing Account Manager
Lily works closely with clients to guide marketing strategy and lead generation through clear, data-backed decision making. With a background in personal training and digital marketing, she helps facilities turn insights into action. When she’s not supporting clients, Lily enjoys training, spending time with her cats, enjoy the beach and an active lifestyle.
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